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Health Psychology

Acknowledging Emotions in a Pandemic

We mostly make our choices based on emotions… and then, after we’ve decided, we find a way to justify those decisions rationally.

It’s a secret that marketers and politicians have long known.

We like to think we are making rational decisions. We like to believe we are making our own choices without being emotionally manipulated. But it’s seldom true.

That is why, when it comes to debates around vaccination, appeals to reason are seldom effective.